Displaying items by tag: rank high

A difficult question from Paddy Moogan in the UK: "Hi, what are your opinions on optimizing an Ecommerce website where the main pages or products may not necessarily be rich in content?" That's a tough question, right? Essentially, you're saying here's a place where you can buy products and there's not a lot of content or maybe the content is duplicated from a bunch of places. So, my short answer is, you know, put on your user hat.