Let's Talk Business
You are probably sucked in everyday with so many things to do. Between your email, meetings, RSS feeds, and social networks you can get lost and even waste a lot of time. You might feel occupied, pulled in hundreds of directions, but reality is that you aren't getting anywhere or getting anything done. No steps forwards are done for yourself, your team and/or your business.
The way to play this is to have a plan for every day, where you set priorities and stay focused on the things you planed are important to get done that day. You have to be disciplined and focused to get the priorities done and dismiss any distraction that will take you away of what you are doing (even your internal thoughts.
Instead of flipping through catalogs, magazines and newspapers, they’re browsing websites and searching for information and online reviews about the products and services they want. They’re throwing to the garbage direct mailers and checking their email for coupons instead. What about phonebooks? Very few people under 70 use them.
When your mechanic sends you a coupon for a discount on an oil change, or your local coffee shop rewards you with a free cup of coffee every tenth time you buy, you're seeing a promotional program in action.
A promotion is a planned strategy for increasing sales over a short period. A promotion adds value to the product or service offered. It stimulates sales for reasons other than the product's inherent benefits.
As I researched today’s post, I started with the best search query my brain could mentally conjure up. The search term I came up with was “90% of businesses fail” The reason I chose this search query was because I had heard it so many times. You hear it from your friends when you tell them your ideas, family members, co-workers and current employers. They all do there best to reiterate to you that the statistics say you are destined for failure.