Your business needs to assign this task to a specialist in the field to get it done. I definitely understand that its lot of fun to design your own logo; You play with colors, try out your drawing skills and spend some idle time to think what should be the design, at the end you land up with a very common concept of having the initials of your company in some twisted fashion or putting in a sleazy slogan to say your product is the best. However, that is not what your logo should be, it is not just a small graphics to appear in your business cards and letterheads. A logo, if done properly can leave a long and deep impression on your prospects and customers mind. They go a long way in defining the image of your business. You can well understand, how powerful a logo can be if you think about the golden M of McDonalds —the moment you see that, you know its' them. Just think about the Amazon logo or Swoosh of Nike, do you even take a moment to think, to whom does that logo belong? That shows how powerful impact a logo can create in the mind of your customers (it's called "awareness"). Wouldn't you like your company to have an equally powerful logo?

A professionally designed custom logo can be very powerful in representing your business' profile, the nature of the work you do and the attitude of the company. It helps building the identity of the company and distinguishes your service from your competitors in the industry.

These days its really easy to find a professional logo designer and the best part is that they offer the service at real cheap rates which can be afforded by small businesses. There are so many logo design firms that offer excellent custom logo designs at unbelievable low rates. There are even agencies that would happily do a  logo for you for under $150. Does it really make sense not to have a good logo even when you can have it so cheap? I mean.... this is your business image!

In conclusion: these days small businesses have started to realize the importance of establishing their brand and they are acknowledging the crucial role that a business logo plays in this process. The sooner the business owners realize the importance of professionally designed custom logo and their stationery, the better it will be for their business.