The Importance Of Appearance:

Appearance is very important.  People are naturally attracted to things that not only look good on the inside, but the outside as well.  But good looks by themselves are only superficial.  The site must also be appealing.  In today’s market most of the time what looks well also sells well.

A good looking website is much more likely to keep the visitor on the site, thereby increasing your chances of getting the sale.  Proper color schemes play a vital part in the appearance and subsequent success of the site.  This is usually achieved by having a light backdrop contrasted with dark text.  Studies have shown that if you try the opposite it tends to irritate visitors.

Easy To Navigate And Browser Friendly:

Your Zen Cart Custom Design layout should be relatively simple and easy to navigate.  Visitors like things simplified as this helps save them time.  Do not make the layout confusing or you will annoy visitors who will leave and likely never come back. 

Your site should be designed so that it downloads fast.  You want to make sure it is compatible with all the major browsers, as well as the various platforms and operating systems in existence.

Use The Appropriate Visual Content And Text:

It is of the utmost importance that you have the correct mix of visual content and text.  Sure, text is mandatory to make sure your site is search engine friendly, however, there are also times, specially when selling tangible items, that images will be required.  Selling online needs good pictures since the customer is not present to touch, feel or rotate the item, good pictures (sometimes few of same item) will better your chances to convert visitors into buyers.

But also keep in mind that images are not taken into consideration by the search engines when indexing and that but simply looking at a picture not all features and full description is present.  You must make sure that a great description for the item will clear some things that cannot be represented by a picture, like measurements, other colors available and other details not visible in the picture; otherwise the image can end up being more of a detriment than an asset.

User Friendliness – An Absolute Must:

Your shopping cart must accommodate your visitors in every way conceivable.  They are your lifeblood.  And it is absolutely necessary that your Zen Cart custom design be created with the needs and priorities of those visitors in mind.

Your site should be the type that people enjoy, come back to, and hopefully recommend to others also.  That is free word-of-mouth advertising.  Your billing system should be set up to be easy to use and include everything up front like shipping and taxes when applicable.

With that said, it is highly recommended that you utilize our services. We are well-experienced, highly qualified professional Zen Cart developers.  This will ensure that you have a well-developed shopping cart.  Good luck in your ventures.