Nowadays, consumers are relying on technology to achieve any number of tasks. They are “plugged in." Yes, they are linked worldwide and locally through social media networks.
Instead of flipping through catalogs, magazines and newspapers, they’re browsing websites and searching for information and online reviews about the products and services they want. They’re throwing to the garbage direct mailers and checking their email for coupons instead. What about phonebooks? Very few people under 70 use them.
After all over 90% of businesses fail so chances are if you’re reading this and pondering with the thought of starting your own business the statistics are in your favor to ensure your business will fail.
As I researched today’s post, I started with the best search query my brain could mentally conjure up. The search term I came up with was “90% of businesses fail” The reason I chose this search query was because I had heard it so many times. You hear it from your friends when you tell them your ideas, family members, co-workers and current employers. They all do there best to reiterate to you that the statistics say you are destined for failure.