Sunday, 13 February 2011 18:24

How to Optimize an eCommerce Site Without Content

Written by 
Rate this item
(0 votes)

A difficult question from Paddy Moogan in the UK: "Hi, what are your opinions on optimizing an Ecommerce website where the main pages or products may not necessarily be rich in content?" That's a tough question, right? Essentially, you're saying here's a place where you can buy products and there's not a lot of content or maybe the content is duplicated from a bunch of places. So, my short answer is, you know, put on your user hat.

An often issue I find with ecommerce websites is exactly what Matt says. The customers copy the descriptions exactly as how they are on their supplier's or manufacturer's brochure or website. Then they end up with many duplicates of the same information. Usually they were the first to insert that information on the web. For that and many other reasons this new shop will never rank high for those items because it doesn't have any value for search engines. This can be fixed rewriting the content. Yes, it takes a lot of time to do dozens, hundreds and sometimes thousands of descriptions; but I didn't say it was easy, neither that would not take much time; and in case you don't have the time, maybe some money will help to get it done.

You can have the help of a thesaurus tool right there while you are rewriting. You can even add your own personal touch or make up a real or fictional story (humans love stories) to make the description even better and unique. Those bots will start coming to your items faster than you think.

Last modified on Saturday, 05 March 2016 11:53
IDEAS Girl

Entrepreneur, Web Developer, and Promotional Products Consultant.

438 comments

  • Comment Link Sara Sunday, 30 April 2017 12:49 posted by Sara

    Asking questions are truly pleasant thing if you are not
    understanding anything fully, except this paragraph gives nice understanding yet.

  • Comment Link Patrick Saturday, 29 April 2017 16:09 posted by Patrick

    Hello it's me, I am also visiting this site on a regular basis, this website is genuinely nice and the people
    are truly sharing pleasant thoughts.

  • Comment Link Lilliana Saturday, 29 April 2017 11:04 posted by Lilliana

    I just couldn't depart your web site before suggesting that I really loved the
    standard info a person supply on your guests? Is gonna be back regularly
    in order to check out new posts

  • Comment Link Patrice Saturday, 29 April 2017 02:43 posted by Patrice

    I was wondering if you ever thought of changing the page
    layout of your blog? Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of
    content so people could connect with it better.
    Youve got an awful lot of text for only having 1 or 2 images.
    Maybe you could space it out better?

  • Comment Link Mari Saturday, 29 April 2017 01:57 posted by Mari

    Thank you for the good writeup. It in truth was once a entertainment account it.
    Glance complex to far delivered agreeable from you! However, how
    could we communicate?

  • Comment Link Christy Saturday, 29 April 2017 00:40 posted by Christy

    Very nice post. I just stumbled upon your blog and wanted to say that I've truly enjoyed surfing around your blog posts.
    In any case I will be subscribing to your rss feed and I hope you write again very soon!

  • Comment Link Maybelle Friday, 28 April 2017 20:38 posted by Maybelle

    I'm gone to convey my little brother, that he should also pay a visit this webpage on regular basis to get updated from latest news.

  • Comment Link Whitney Friday, 28 April 2017 19:38 posted by Whitney

    I just like the helpful info you supply in your articles.
    I will bookmark your blog and test again here frequently.
    I am reasonably certain I will be told a lot of new stuff proper here!
    Best of luck for the next!

  • Comment Link Whitney Friday, 28 April 2017 19:37 posted by Whitney

    I just like the helpful info you supply in your articles.
    I will bookmark your blog and test again here frequently.
    I am reasonably certain I will be told a lot of new stuff proper here!
    Best of luck for the next!

  • Comment Link Jorg Friday, 28 April 2017 11:38 posted by Jorg

    You really make it appear really easy with your presentation however I to find this topic to be really
    one thing which I think I'd never understand.
    It kind of feels too complex and extremely broad
    for me. I'm looking forward for your next
    post, I will attempt to get the hang of it!

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

Receive Updates

Subscribe to our Newsletter to get subscribers only offers, discount coupons, news, and more...
Email type
Don't miss out!
Please wait
Web Analytics