Saturday, 30 July 2011 20:00

Social Media Marketing - Now Is The Time To Do It

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Nowadays, consumers are relying on technology to achieve any number of tasks. They are “plugged in." Yes, they are linked worldwide and locally through social media networks.

Instead of flipping through catalogs, magazines and newspapers, they’re browsing websites and searching for information and online reviews about the products and services they want. They’re throwing to the garbage direct mailers and checking their email for coupons instead. What about phonebooks? Very few people under 70 use them.
Today, they’re checking search engines even to find nearby businesses in their neighborhood. In fact, according to one recent survey, 97 percent of consumers use search engines to shop locally and the revenue from all their internet shopping adds up. The eMarketer forecast that total online retail sales will reach nearly 224 billion by the year 2014. It’s all further evidence that consumers everywhere including your customers are moving away from telephone directories, direct mailers and catalogs.

 
So why are you  still spending money on Yellow Pages, newspaper ads and other old school marketing? Your customers want you to be engaged. They want to interact with you and your business. Whether you know it or not, your prospects & customers are using social media. Your customers are looking for information, engagement and communication through a full range of avenues like blogs, emails, videos and even tweets. Marketing online isn’t an option anymore — it’s a requirement.  Good news is that only 26% of small businesses have invested any time or effort in marketing    online. There is still time to get established before it’s too late

Your competitor is already taking advantage of these tools. An annual survey by The e-Tailing Group revealed that 58% of web merchants are developing social networking strategies. The 80% are beginning email campaigns and almost 50% are adopting online video strategies. So you realize how imperative these tools are to control your online success and gaining a competitive edge.

Now, we understand that updating and modifying your online catalog, updating your social network, creating and launching email campaigns and newsletters, and posting in your blog it’s too much to manage and by the time you’ve hired an SEO firm, a webmaster and an email marketer, you’ve washed-out your marketing budget and eliminated any possibility of earning a return on investment. But it doesn’t have to be so complicated.

What if you could access a solution that gives you the power to manage all of those online marketing avenues in one place? As industry leaders, IDEAS Promo Marketing makes it possible. We’re your one-stop shop for every aspect of your online presence.

We provide customized and complete services that help businesses like yours attract local prospects, engage audiences with quality media, interact with customers through personalized targeted messages and that’s only the start. Integrate all the elements so they amplify each other - search engines, video, social media, maps, mobile marketing. We will direct the attention to your specific market so you can connect with prospects and customers, and build a brand loyalty by using the power of each unique online marketing channel.

Different to most web marketing firms that only concentrate in one area; we manage your business online presence holistically by offering a totally integrated, flexible and dynamic solution that fit the specific goals of your business. Contact us today and discover the IDEAS Promo Marketing difference.
Last modified on Monday, 04 August 2014 12:25
IDEAS Girl

Entrepreneur, Web Developer, and Promotional Products Consultant.

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